"
They promised profit. We still lost money. Sales declined the whole engagement — and nobody could tell me why.
CECEO · Home goods · agency #4
Fractional Amazon leadership · for brands past $5M
Most agencies sell ad spend. We sell Fractional Leadership.
Fractional means senior operators embedded with your team — the depth of a full Amazon department, for a fraction of the cost of building one. Part-time cost. Full-time caliber. Built for brands past $5M. Not an agency.
Not ready for a call? Take the 2-min Profit Leak Audit →
Faster than hiring. Deeper than consulting.✕
Built to reduce dependency on agencies✕
Less vendor management. More execution.✕
Strategy + execution under one roof✕
Senior embedded team, Day 1✕
Faster than hiring. Deeper than consulting.✕
Built to reduce dependency on agencies✕
Less vendor management. More execution.✕
Strategy + execution under one roof✕
Senior embedded team, Day 1✕
Eight out of ten conversations
start with the same complaints.
Patterns we hear on every discovery call. The names change. The wounds don't.
"
Every time we get on a call, we have a different account manager.
CMCMO · Beauty · agency #3
"
You're basically just a number when you're with an agency.
VPVP Marketing · Fitness · agency #3
"
A junior account manager running a $40M brand. Copy-paste playbooks.
CECEO · Wellness · agency #3
"
I don't even know what they're doing. No call in three months.
FOFounder · Supplements · agency #2
"
Optimizing dashboards, not the business. Nobody owned contribution margin.
HEHead of Ecom · Food brand · agency #2
You've heard the patterns. Here's what we built to fix them. See what you get
The pivot
Mid-market brands don't need another agency.
Mid-market brands don't need another agency.
They need peace of mind that Amazon is in safe hands.
Senior operators on a capped client roster. One team you actually know. Ownership of contribution margin — not dashboard screenshots. Strategy and execution under one roof.
The problems with the agency model — resolved.
Built operator-first. Every module solves a complaint we've already heard.
The operating commitment
~4 brands per senior operator.
~4 brands per senior operator.
By design.
Industry standard is 10+ accounts per junior account manager. We cap at four — so the same Head-of-Amazon who took your first call still takes your tenth. You're not a number. You're one of four.
Save the math debate for the Math section ↓
10+
~4
ROAS dashboardAgency standard
Contribution marginBGIQ owns
Inventory decisionsBGIQ owns
Refund & returnsBGIQ owns
Listing & creative ROIBGIQ owns
P&L ownership. Not dashboards.
Agencies optimize ROAS reports. We own contribution margin — and the inventory, listing, ad, and refund decisions that actually move it.
StrategyIncluded
PPC / AdsIncluded
Account ManagerIncluded
Creative Director+ Add
TikTok Shop+ Add
Flex with the business.
No headcount risk. Add specialists when scope expands; pull back when it doesn't. Your team configuration moves with you.
StrategySenior · Head-of-Amazon level
PPCSenior PPC manager
Day-to-day opsAccount manager
↳ One engagement · one invoice · Creative + TikTok modules optional
One team. One invoice.
Strategy, ads, and account management under a single engagement — with creative and TikTok modules available when scope calls for them. Shared methodology, shared intelligence, no siloed vendors translating.
One motion, two channels.
Most Amazon agencies don't understand TikTok Shop. Most TikTok agencies don't understand Amazon. We operate both as one flywheel — shared strategy, shared creative DNA.
What senior operators actually deliver.
Real accounts. Real numbers. No cherry-picking the good quarter.
16 : 10
Image · Athlean-X
Training or product shot — branded, on-brand color, hero-grade.
AX
Athlean-X
Fitness products · 11-month engagement
3.54%
Avg TACoS
(industry: 15%+)
(industry: 15%+)
87%
Of units sold organically
+176%
Revenue, Q2→Q3 2025
16 : 10
Image · Sunmed
Health/wellness product shot — soft daylight, brand palette.
SM
Sunmed
Health & Wellness · First 30 days post-relaunch
+137%
Impression surge
+48%
Revenue growth, month one
−42%
Refunds vs. pre-engagement baseline
30-day window post-relaunch. 6-month run holding the lift. Full case study coming.
See all results →The math beats hiring internal.
Stop building. Start operating.
Core team
Build internal
Brand GrowthIQ
Director of Amazon
$234K· loaded*
Strategy lead — included
Senior PPC Manager
$117K· loaded*
Senior PPC manager — included
Account Manager
$95K· loaded*
Account manager — included
Recruiting & ramp
$50–75K· + 6–12 months
—
Time to full capacity
6–12 months
Day 1
Headcount risk
High
Zero
Scalability
Fixed
Flex up or down
Year 1 — core team
$496K–$521K
$216K
Optional · add when you need it
Already have creative covered? Skip it. No TikTok play yet? Skip that too.
Creative Director Optional
$156K· loaded*
+$7K/mo
TikTok Shop Director Optional
— separate hire
+$6K/mo
* "Loaded" = fully-burdened cost: base salary + benefits, payroll taxes, equipment, software, and overhead. Industry standard ≈ 1.3× base.
Want to plug in your own salaries and see the comparison update live? Try the interactive cost calculator →
Why modular? Most $5M–$100M brands already have creative covered — in-house designer, freelance illustrator on retainer, or a brand agency relationship. We don't force you to buy what you already have. Plug into our core team. Add modules as you grow.
~$295K
Already paying an agency $6–10K/month? You're already in BGIQ's range — with a fraction of the senior talent. Most brands discover they're paying agency rates for account-manager-level work. The math shifts further when you factor in what you're actually getting.
Want a custom math model built for your team size and category?
We'll build a custom P&L comparison based on your specific setup — sent within 24 hours.
Delegate the channel. Stay in the strategy.
Clear ownership lines from week one. No status-meeting theater — Slack, real progress, and a team you actually know by name.
- Listing changes & optimization
- Ad strategy & campaign execution
- Creative iteration & testing
- Inventory recommendations
- Competitive responses
- Contribution-margin ownership
- Brand positioning and voice
- Channel mix & capital allocation
- Product development direction
- Final brand decisions
- External partnerships
- Pricing & promotional strategy
- Category expansion
- New product launches
- Major strategic pivots
- Amazon + TikTok flywheel decisions
Built for executives who want to delegate Amazon to a team they trust — Slack, not status meetings. If you need to approve every keyword update, we're the wrong team, and we'll tell you that on the first call.
Senior leadership, delivered.
Three phases. Same team across all of them. No handoffs to junior staff after the first call.
Entry point
01
Diagnose
30-day strategic audit. Full account + competitive review, prioritized opportunity list, recommended team configuration.
$3,000 flat · rolls into Month 102
Embed
Senior team integrates with your team, your tools, your goals. Dedicated Slack, weekly operating call, decision rights agreed up front.
Week 1 · day-one leadership03
Operate
We own Amazon execution. You own brand strategy. Joint on pricing and major pivots. The work happens between the meetings — not in them.
Ongoing · month-to-month after 90Engagements scaled to where you are.
Five ways to engage. Pick the one that matches your current Amazon function — or start with the Diagnostic and we'll recommend the right fit.
Start here — the on-ramp
Strategic Diagnostic
$3,000
One-time · 30 days · rolls into first retainer month
Full account & competitive audit
Prioritized 90-day roadmap
Team configuration recommendation
ROI modeling for your specific setup
Best for validating fit before retainer. If we move forward, the cost rolls in.
Book a DiagnosticOr — choose your engagement directly
Fractional Strategy
$5K
Per month
- Monthly strategy sessions
- Account oversight & direction
- Quarterly competitive intelligence
- On-demand senior judgment
Pick this if: your Amazon person executes well but needs senior judgment in the room.
Fractional Specialists
$6–8K
Per specialist / month
- Amazon Ads Director · $8K/mo
- Creative Director · $7K/mo
- TikTok Shop Director · $6K/mo
- À la carte — stackable
Pick this if: you want to build a custom bundle in the $10–15K range without a full team, or add specialist firepower alongside an existing Director.
Fractional Growth
$18K
Per month
- Senior strategic counsel
- Dedicated PPC specialist
- Account management
- Weekly operating rhythm
- Creative + TikTok modules optional
Pick this if: you already have creative covered (or no TikTok play yet) and need core Amazon strategy + paid media running together.
Fractional Full Team
$25K
Per month
- Strategy lead
- Senior PPC manager
- Account management
- Creative Director included
- TikTok Shop add-on available
Pick this if: you need creative ownership too — listings, A+, brand storefront, ad creative — built by the team that runs the channel.
Not sure which tier fits? The Diagnostic routes you to the right engagement — and the cost rolls into your first month if you move forward.
Built for established brands. Not for everyone.
Saying no is part of the brand. The brands we say yes to get our full attention — not a fraction of a distracted team.
We work best with
- $5M–$100M brands with brand equity and runway
- Health, beauty, fitness, home, food — established categories
- Brands without an internal Amazon team — or with a manager who needs senior support
- CEOs, CMOs, VPs who have owned a P&L
- Executives who want to delegate Amazon, not manage it daily
We're not for
- Sub-$5M total revenue
- Drop-shippers, arbitrage sellers, commodity brands
- Brands shopping on price — we compete with hiring, not agencies
- Founders wanting tactical execution at agency rates
- Chronic micro-managers
Saying no is part of the brand.
Your Amazon function today
Right BGIQ engagement
No internal Amazon person
Growth or Full Team
Mid-level Amazon manager
Strategy — senior counsel above
Director of Amazon
Specialists — senior execution alongside
Full Amazon team
Diagnostic or targeted gap-fill
The questions worth asking out loud.
Direct answers to what brand operators actually ask on the first call.
What does "fractional" actually mean?
Fractional means senior operators who work embedded with your brand on a part-time basis — giving you the expertise and judgment of a full Amazon department without the cost of building one internally. You get the same senior people on your account every call, every week, for less than the loaded cost of one mid-level hire. Not a consultant who advises from a distance. Not an agency that rotates account managers. A named team that operates your channel.
We already have a Director of Amazon — is this still for us?
Yes. Most Directors have strategy locked but lack senior specialist depth. We plug in à la carte — Ads Director, Creative Director, Brand Strategist, or TikTok Shop Director — under their strategy, without adding full-time headcount.
How is this different from an Amazon agency?
Agencies sell hours of execution and run scripted playbooks. We sell senior leadership embedded with your team. They put account managers on your account; we put former Heads of Amazon. They compete on price; we compete with the cost of hiring.
Why not just hire a Director of Amazon internally?
Loaded cost is $234K. Plus an ads specialist ($117K) and creative ($156K) — $500K+ Year 1 with a 6–12 month ramp. We're $240–300K/year for a senior team operating Day 1, with the ability to flex.
Do you handle TikTok Shop, or just Amazon?
Both. Our Fractional TikTok Shop Director is available standalone or as an add-on to any vertical tier. We operate Amazon + TikTok Shop as one flywheel — shared strategy, creative DNA, and competitive intelligence.
What if our budget is under $5K/month?
Then we're not a fit, and we'll tell you that up front. We work with established brands where Amazon is a meaningful or strategic channel. Saying no is part of the brand — happy to refer you to agencies that work at your price point.
How does the decision-rights model work?
We own Amazon execution. You own brand strategy. Joint decisions on pricing, promotional cadence, and major pivots. The model works for executives who want to delegate Amazon with confidence — not approve every keyword change.
30-Second Fit Check
Are we the right team
for your brand?
Three questions. No email required. Find out in under a minute.
The on-ramp
Elevate the way you
Elevate the way you
operate Amazon.
The diagnostic is the front door. 30 days, senior-led, $3,000 flat — and it rolls into your first month if we move forward.
Either way, you walk away with the most honest assessment of your Amazon account you've had.
Or, for a faster, no-cost preview — take the 2-minute Profit Leak Audit →