Amazon Advertising (PPC)
Sponsored Products, Brands, and Display — structured to build organic ranking, not ad dependency. Every dollar justified before we scale it.
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Amazon Agency — New York City
Amazon Marketing & Advertising Agency in New York City.
NYC brands compete in some of the most crowded Amazon categories in the world. Most Amazon marketing agencies spread junior staff across dozens of clients. BGIQ is a fractional Amazon team — senior operators on PPC, listings, and account ops, capped at 4 clients so every account gets real attention.
3.54%
TACoS for Athlean-X — industry average is 15%+
87%
Of Athlean-X units sold organically — not through ads
+48%
Revenue growth for Sunmed in their first 30 days
137%
Impression surge for Sunmed — month one post-optimization
What We Do
Full-service Amazon management
Full-service Amazon management
for NYC brands.
We run every growth lever — advertising, listings, account ops, and strategy — through a modular tier structure that lets you pick the engagement that fits ($5K–$25K/mo). Compare engagements in detail →
Listing Optimization & SEO
Keyword-rich titles, bullets, and A+ Content written for Amazon's algorithm and real customers. The foundation everything else builds on.
Full service details →Full Account Management
End-to-end ownership of your Amazon business — campaigns, listings, inventory, account health, and reporting.
Full service details →
Why It Matters in NYC
New York City Brands Face Tougher Competition on Amazon.
NYC is one of the most brand-dense markets in the country. Beauty, fashion accessories, food & beverage, consumer electronics, and luxury goods — categories where every competitor has a marketing budget and a full agency behind them.
The brands that win on Amazon aren't necessarily spending the most on ads. They're winning because their listings convert better, their organic rank compounds faster, and their TACoS stays lean while competitors burn through margins.
We're a fractional Amazon team built for NYC brands — senior operators on PPC, listings, and account ops, capped at 4 clients. Same strategic partnership and weekly reporting cadence as any local partner. Geography doesn't change the output.
High-competition category expertiseBeauty, consumer goods, health, and fashion accessories — we've built profitable Amazon systems in the categories NYC brands compete in hardest.
Senior-level attention, not a junior teamWe cap at 4 clients. Every NYC brand we work with gets direct access to the strategists doing the actual work — no account coordinators, no handoffs.
Margin-first, not revenue-firstNYC brands often have high COGs. We optimize for profit margin — TACoS, contribution margin, and SnS adoption — not just top-line revenue.
Client Results
Real numbers.
Real numbers.
Real clients.
We don't show "up to" numbers or cherry-picked months. Here's the actual data from our current Amazon clients.
AX
Athlean-X
● Active — 11+ months
+190%
Subscription growth Nov → Mar
+176%
Revenue growth Q2 → Q3 2025
33.6%
Profit margin
3.54%
TACoS — avg over 11 months
87% of all sales were organic. By building a ranking-first ad structure and compounding Subscribe & Save adoption, Athlean-X now earns on autopilot. Q4 2025 alone delivered $195K at a 1.87% TACoS.
SM
Sunmed
● Active — since March 2026
+48%
Revenue growth (Month 1)
+137%
Impression surge (Month 1)
+49.5%
Units sold increase
−42%
Refund rate drop
In their first 30 days, we drove a 47.99% revenue surge and doubled visibility across search — while cutting the refund rate by 41.9%.
Month 2 (April): Subscribe & Save reached 240 subscriptions (+8.6% MoM), building a compounding recurring revenue base.
FAQ
Common questions
Common questions
from NYC brands.
Everything you'd want to know before reaching out.
An Amazon marketing agency manages every growth lever on your Amazon account — PPC, listings, account health, and strategy. We do that as a fractional Amazon team — senior operators capped at 4 clients, embedded with your team the way an in-house Amazon department would be. For NYC brands, we work fully remotely with the same depth as a local partner.
Amazon advertising (PPC) is the paid side — Sponsored Products, Sponsored Brands, Sponsored Display. Amazon marketing is the broader strategy: listing optimization, SEO, A+ Content, brand positioning, and channel strategy. We manage both as one integrated system because they only work when they work together.
We work with brands doing $5M–$100M in annual Amazon revenue. NYC brands tend to span beauty, fashion accessories, consumer electronics, food & beverage, and health products — all categories we have deep experience in. The common thread is brands that want profitable growth, not just revenue.
Yes — all of our client work is done remotely. NYC brands get the same strategic partnership, weekly reporting cadence, and direct access to the strategists doing the actual work. We've built profitable Amazon systems for brands across the country without ever needing to be in the same room.
We track TACoS (Total Advertising Cost of Sale), organic unit share, revenue growth, and contribution margin — not vanity metrics like impressions or clicks. Our benchmark: Athlean-X achieved a 3.54% TACoS with 87% of units sold organically. That's what a healthy Amazon account looks like.
Get Started
Book a Diagnostic.
30 minutes, senior-led. We'll pull up your account live and walk through exactly what's holding back your growth — no pitch deck, no package upsell.
Free 2-Minute Profit Leak Audit
Take the Audit →
Find where your Amazon profit is leaking
Answer 8 quick questions and get a category-by-category estimate of where your Amazon business is leaving money on the table — plus what to do about each leak.
Covers PPC, listings, inventory, and creative
Instant results — no signup, no waiting
Quantified estimate of recoverable margin
Prioritized list of where to focus first
2 minutes. No call required.
Free 30-Minute Diagnostic Call
Book a Diagnostic →
Get a custom Amazon growth plan for your brand
We'll pull up your account live, walk through exactly what's holding back your growth, and show you the specific changes we'd make — with the data to back it up.
Live account audit — we look at your actual data together
Specific ad structure and listing gaps identified
Custom growth roadmap built around your margin goals
No pitch deck. No package upsell. Just honest strategy.
Limited spots available each month.